Biscuits in Taiwan

Biscuits in Taiwan

  • February 2015 •
  • 53 pages •
  • Report ID: 482000 •
  • Format: PDF
While growth in retail volume sales of biscuits in 2014 was marginal, it was still a welcome turnaround after two consecutive years of decline. Similarly, biscuits current value sales increased by 1% after having declined slightly in 2012 and stagnated in 2013. This improvement was underpinned by a recovery in consumer confidence in biscuits generally, which had been significantly dented in 2012 after category leader I-Mei was found to have used contaminated starch and expired ingredients in...

Euromonitor International's Biscuits in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Biscuits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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