Breakfast Cereals in Malaysia

Breakfast Cereals in Malaysia

  • November 2018 •
  • 19 pages •
  • Report ID: 482062
Living costs are rising in Malaysia. Consumers are increasingly price sensitive and have smaller budgets for food. Breakfast cereals cost more than conventional foodservice breakfast options such as fried noodles or nasi lemak, as well as packaged bread. Despite a Malaysian tax holiday between June to August 2018, post general election, the retail selling price of breakfast cereals was on an uptrend owing to the imported nature of the product and the weakening Malaysian Ringgit in 2017 and 2018.

Euromonitor International’s Breakfast Cereals in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Hot Cereals, RTE Cereals.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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