Breakfast Cereals in Malaysia

Breakfast Cereals in Malaysia

  • November 2017 •
  • 31 pages •
  • Report ID: 482062
Consumers choose to purchase breakfast cereals only during price promotions. The price hikes which occurred for all breakfast cereals limited consumers’ interest in purchasing more in 2017. Furthermore, high living costs lead consumers to have a limited budget to spend on breakfast cereals. As a result, consumers choose to replace cereals with other products for breakfast, such as packaged bread and instant noodles which cost less than breakfast cereals.

Euromonitor International’s Breakfast Cereals in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Hot Cereals, RTE Cereals.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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