Gum in Guatemala

Gum in Guatemala

  • August 2017 •
  • 21 pages •
  • Report ID: 482518
Gum has a large consumer base in Guatemala from children to adults. Domestic brands tend to offer economy to standard products that rely mainly on low prices and brand loyalty. Imported players are much more dynamic and drive growth within gum, with new product launches and marketing campaigns for their brands.

Euromonitor International’s Gum in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bubble Gum, Chewing Gum.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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