Gum in Macedonia

Gum in Macedonia

  • July 2018 •
  • 17 pages •
  • Report ID: 482531 •
  • Format: PDF
Over the review period, gum in Macedonia approached a heavy saturation point with little future per capita growth potential. Nonetheless, this is not all bad news for the category leader William Wrigley Jr Co, which dominates in terms of value sales in this highly concentrated snacks category. Moderate average unit price increases keep enabling gum to achieve stable minimal value growth despite limited and stagnant volume growth, driven by the changing diet and snacking habits of local consumers...

Euromonitor International’s Gum in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Bubble Gum, Chewing Gum.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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