Gum in the US

Gum in the US

  • September 2018 •
  • 24 pages •
  • Report ID: 482561 •
  • Format: PDF
Mars Wrigley reintroduced its innovative Alert Caffeine Gum in early 2018, just in time for daylight savings time. Originally launched in 2013 under the name Alert Energy Gum the product was pulled while the FDA investigated the effects of caffeine in foods. However, with a lack of action on the part of the FDA the company decided to relaunch the product following its own research, with it backing the range with significant investment in marketing activities. This chewing gum contains 40mg of ca...

Euromonitor International’s Gum in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Bubble Gum, Chewing Gum.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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