Advertising in China, MarketLine

Advertising in China, MarketLine

  • February 2019 •
  • 42 pages •
  • Report ID: 4826414 •
  • Format: PDF
Advertising in China

Summary
Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The Chinese advertising industry had total revenues of $88,492.5m in 2018, representing a compound annual growth rate (CAGR) of 3.6% between 2014 and 2018.
The food, beverage & personal/healthcare segment was the industry’s most lucrative in 2018, with total revenues of $34,026.9m, equivalent to 38.5% of the industry’s overall value.
China has a number of large buildings with televisions attached which is assisting in the shift towards a more digital advertisement format. Copyright laws are now being upheld in China and international companies are now more likely to use their advertisements in China without fear of them being copied.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in China
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China advertising market with five year forecasts

Reasons to buy
- What was the size of the China advertising market by value in 2018?
- What will be the size of the China advertising market in 2023?
- What factors are affecting the strength of competition in the China advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up China’s advertising market?
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