Advertising in France, MarketLine

Advertising in France, MarketLine

  • February 2019 •
  • 42 pages •
  • Report ID: 4826422 •
  • Format: PDF
Advertising in France

Summary
Advertising in France industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The French advertising industry had total revenues of $10,972.0m in 2018, representing a compound annual rate of change (CARC) of -0.8% between 2014 and 2018.
The food, beverage & personal/healthcare segment was the industry’s most lucrative in 2018, with total revenues of $4,498.5m, equivalent to 41% of the industry’s overall value.
In the France, high smartphone penetration has caused a shift in the advertising industry to a more digital field. The average amount of time an individual spends on their mobile phone in a single day is approximately 90 minutes, which equates to 23 days over the course of a year, making digital advertising a lucrative avenue to achieve growth.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in France
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in France
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the France advertising market with five year forecasts

Reasons to buy
- What was the size of the France advertising market by value in 2018?
- What will be the size of the France advertising market in 2023?
- What factors are affecting the strength of competition in the France advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up France’s advertising market?
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