The global advertising market reached a value of US$ 647 Billion in 2020.
Advertising refers to a means of communication through which various brands inform about their product or service as well as influence the consumer buying behavior. It further aids consumers in learning about upcoming events and discovering new products or services. With time, the advertisers have realized the potential of mobile devices as a medium of reaching an individual or mass audience virtually from anywhere and at any time. As a result, the advertising industry has evolved from traditional media platforms to online and digital advertising.
There is a continual increase in the expenditure on media and entertainment across the globe. This essentially indicates to the steadily rising consumer expenditure capacity for acquiring internet access, subscribing to newspapers and magazines, and television and radio, along with video gaming and regular visits to movie theaters. Advertising brands and companies, on the other hand, have never failed to attract consumers’ attention and have continuously increased their investments on advertising as it is essential for a company’s survival. Apart from this, mobile advertising has witnessed exponential growth over the past few years as it has emerged as a cost-effective, convenient, and highly targeted way of communication for specific groups of mobile users. Moreover, several leading advertising agencies are nowadays significantly investing in digital advertising, which is creating a positive outlook for the market. Looking forward, the analyst expects the global advertising market to exhibit moderate growth during the next five years.
Breakup by Type: Television Print (Newspaper and Magazine) Radio Outdoor Internet (Search, Display, Classified, Video) Mobile Cinema Television advertising currently dominates the market, holding the majority of the overall market share. This can be attributed to the prevalence of televisions, which has made them one of the preferred modes of advertisement.
Competitive Landscape: The competitive landscape of the market has also been characterized by the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players operating in the market are:
WPP Group PLC Omnicom Group Inc. Publicis Groupe The Interpublic Group of Companies, Inc. Dentsu Inc.
Key Questions Answered in This Report: How has the global advertising market performed so far, and how will it perform in the coming years? Which are the popular types of advertisements in the market? What has been the impact of COVID-19 on the global advertising market? What are the various stages in the value chain of the global advertising market? What are the key driving factors and challenges in the global advertising market? What is the structure of the global advertising market and who are the key players? What is the degree of competition in the global advertising market?
Our reports have been used by over 10K customers, including:
5G Enterprise Market by Frequency (Sub-6Ghz, mmWave), Spectrum (Licensed, Unlicensed), Network Type (Hybrid Network, Private Network, Enterprise Network, CSP Network) Organization Size (Small and Medium Scale, Large Scale) Industry Vertical (BFSI, Healthcare, Retail & E-commerce, IT & Telecom, Manufacturing, Government and Public Sector,...
Managed Services Market, Global Forecast, COVID-19 Impact, Industry Trends, Growth, Opportunity Company Overview, Sales Analysis Around the world, managed services are becoming increasingly popular with businesses. People are adopting managed services to better organize operate and safeguard their...
The digital asset management market was valued at USD 2,962.2 million in 2020, and it is expected to reach USD 8,158.6 million by 2026, registering a CAGR of 18.46% during the period of 2021-2026. Owing to the growing push for digital engagement the creating and dissemination of digital content has increased significantly. According...
This IDC study provides an overview of the market size and forecast for global spend on external enterprise storage systems to power various enterprise workloads. Infrastructure vendors that build storage platforms, cloud service providers that offer infrastructure services, and enterprises that plan their IT infrastructure spend can leverage...
The United States Managed Services Market was valued at USD 44.75 billion in 2020 and is expected to reach USD 72.88 billion at a CAGR of 8.44% during the forecast period 2021 - 2026. Due to the COVID-19 restrictions, the technology companies had to move their infrastructure and databases online abruptly; the managed services market could...
The 3D audio market is expected to grow from US$ 5,611.50 million in 2021 to US$ 15,000.34 million by 2028; it is estimated to grow at a CAGR of 15.1% from 2021 to 2028. Continuous technological innovations in home audio systems and increasing demand for high-performance home theaters are propelling the adoption of 3D audios in these...
The global 360-degree camera market reached a value of US$ 714 Million in 2020. Looking forward, the analyst expects the market to grow at a CAGR of around 25% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of...
The global 3D animation software market exhibited strong growth during 2015-2020. Looking forward, the analyst expects the market to grow at a CAGR of around 11% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of...
193 pages •
By Global Industry Analysts
• Apr 2021
- Global Automatic Content Recognition Market to Reach $8.9 Billion by 2027
- Amid the COVID-19 crisis, the global market for Automatic Content Recognition estimated at US$1.6 Billion in the year 2020, is projected to reach a revised size of US$8.9 Billion by 2027, growing at a CAGR of 28.2% over the analysis...
144 pages •
By Global Industry Analysts
• Apr 2021
- Global Web Performance Market to Reach $6.9 Billion by 2027
- Amid the COVID-19 crisis, the global market for Web Performance estimated at US$4.1 Billion in the year 2020, is projected to reach a revised size of US$6.9 Billion by 2027, growing at a CAGR of 7.8% over the analysis period 2020-2027. Media...
Media And Entertainment
You can change your Cookie Settings at any time but parts of our site will not function correctly without them.