Decorative Paints and Coatings Market for Kenya and Tanzania, Forecast to 2020

Decorative Paints and Coatings Market for Kenya and Tanzania, Forecast to 2020

  • March 2017 •
  • 117 pages •
  • Report ID: 4837515 •
  • Format: PDF
Construction Boom and Changing Policies are Driving Market Growth

The Kenyan and Tanzanian decorative paints and coatings market was worth a combined value of $138.7 million in 2015 and is expected to show promising growth (CAGR of 6%–7%) over the next 5 years. This is due to the significant growth in population and the middle class, government policies that support the development of infrastructure, growing urban migration, and a movement towards cleaner technology. Decorative paints and coatings constitute the greatest portion of the coatings industry within the two countries. Water-based paints constitute approximately 70% of the decorative paints and coatings market.

The Kenyan and Tanzanian decorative paints and coatings market is a competitive and price-sensitive market. Lower prices give market participants a competitive advantage, but it is very difficult to achieve, as most of the raw materials are imported. In addition, there is higher brand loyalty in Tanzania; thus any new competitor will have to invest more to market its product. The top 3 market participants (Crown Paints Ltd, Basco Paints, and Insignia Ltd) had a combined revenue market share of over 74.0% in 2015.

Geographic scope: Kenya and Tanzania
Product scope: Total decorative paints and coatings; water-based decorative paints and coatings; solvent-based decorative paints and coatings
Application scope: Residential
Study period: 2013 to 2020

Key questions answered include:
• What are the historical and forecasted sizes, volumes, and growth rates of the water-based and solvent-based decorative paints and coatings markets in Kenya and Tanzania?
• What are the key market drivers and restraints for the total decorative paints and coatings market as well for the water-based and solvent-based paint segments?
• Which area shows the most significant potential for growth and what are the contributing factors? Is it water-based or solvent-based paints?
• Which are the key market participants and what is their market share?
• What type of decorative paints and coatings will dominate the market in the forecast years?
• Are the products/services offered today meeting customer needs or is additional development needed?

Key target audience:
• Current market participants
• Potential new entrants
• Raw material imports
• Potential investors
• Financial institutions