Gum in India

Gum in India

  • August 2017 •
  • 28 pages •
  • Report ID: 484337
Gum sales continued to be driven by impulse purchases. The ever-growing trend of new young consumers chewing gum, either at leisure, after a meal or smoking or during long working days, pushed sales. Spearmint, peppermint and other flavours which help to mask bad odours, provide a refreshing taste and long-lasting flavour were most popular among consumers. Manufacturers, including Wrigley India, focused on providing pocket-friendly packs for these consumers.

Euromonitor International’s Gum in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bubble Gum, Chewing Gum.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Country=India Industry=ProcessedFood ParentIndustry=Agribusiness Date=201708 Topic=Demand Publisher=EuromonitorInternational Price=1000