Health and Wellness in the Netherlands

Health and Wellness in the Netherlands

Due to low consumer confidence resulting from the economic decline, growth for health and wellness beverages slowed prior to 2011. However, in 2012 and 2013, there were promising signs, with value growth picking up again to healthy levels by the end of the review period. Dutch consumers’ interest in healthier food and beverage products continues to strengthen, and when budgets allow, they remain keen to purchase such products.

Euromonitor International’s Health and Wellness in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2009-2013, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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