China Local Independent Design House (IDH) Survey Report, 2010-2011

China Local Independent Design House (IDH) Survey Report, 2010-2011

To find out the development status and trends of local independent design houses (IDH), Mobile Phone Journal and ResearchInChina implemented an IDH survey jointly in March 2011.

Questionnaire:
1. Do you have your own mobile phone brand?
2. Why do you build your own mobile phone brand?
3. How many employees do you have?
4. What is the proportion of R & D cost in your net sales?
5. How about your mobile phone shipment in 2010?
6. How about your mobile phone sales growth in 2010?
7. What is the proportion of R & D personnel in your staff?
8. How do you promote your products?
9. What is the proportion of promotion personnel in your staff?
10. Where do you sell your mobile phones?
11. Where do you sell your mobile phones in 2011?
12. What is the proportion of overseas sales of mobile phones in your total operating income?
13. What is the advantage of your products compared with first-tier international vendors?
14. What is the disadvantage of your products compared with first-tier international vendors?
15. How long is your average design cycle for mobile phones?
16. How about the ex-factory prices of your major models?
17. Whose chip solutions did you use in 2010?
18. Whose chip solutions will you use in 2011?
19. Does your mobile phone solution involve a separate application processor?
20. Whose application processors do you prefer?
21. What is your strategy for Tablet PC?
22. What is your Tablet PC program?
23. What is your strategy for smart phones?
24. What is your strategy for smart phone operating system?
25. When will you launch your smart phones?
26. What is your 3G mobile phone strategy?
27. Which 3G standard will you use?
28. In your opinion, which of the following factors can reflect the difference among various mobile phones?
29. In your opinion, which sector will dominate the future mobile phone industry?
30. How about your budget in brand promotion?
31. How about your sales channels?
32. What kind of software stores do you plan to install in your smart phones?
33. In your opinion, which local mobile phone companies (excluding listed companies) take leading positions in shipment? How about their exact shipment?

The survey basically covers local IDH enterprises of all scales. Small enterprises with 10-50 employees accounted for the highest proportion of 32.1%, while medium and large enterprises with 500-1,000 employees accounted for 18.9%.

In 2010, 34% of enterprises gained the sales growth rate of 20%-40%, while 24% obtained 40%-60%. Overall, all of local IDH witnessed growth in 2010.


Table of Contents

1. Background
2. Development of Local IDH
3. Investigation and Analysis of Ordinary Mobile Phone Business
4. Investigation and Analysis of 3G and Smart Phone Business
5. Investigation and Analysis of Tablet PC Business
6. Top 20 Local Mobile Phone Companies by Sales Volume


Selected Charts

Staff Distribution of Local IDH
Proportion of R & D Staff of Local IDH
Proportion of R & D Cost of Local IDH
Product Promotion Modes of Local IDH
Proportion of Product Promotion Personnel of Local IDH
Shipment of Local IDH, 2010
Sales Growth Rate of Local IDH, 2010
Proportion of Overseas Sales of Local IDH
Shipment of Local IDH by Region
Shipment of Local IDH by Region, 2011
Sales Channels of Local IDH
Brand Promotion of Local IDH
Awareness of Local IDH about Media Services
Self-owned Mobile Phone Brands of Local IDH
Reasons for Launch of Self-owned Brands of Local IDH
Awareness of Advantages of Local Mobile Phone Manufacturers
Awareness of Disadvantages of Local Mobile Phone Manufacturers
Product Design Cycle of Local IDH
Pricing of Main Models of Local IDH
Chip Solution of Local IDH, 2010
Chip Solution of Local IDH, 2011
Awareness of Local IDH about Difference among Mobile Phones
Awareness of Manufacturers about All Aspects of Mobile Phone Industry
Independent Application Processors of Local IDH
Main Processor Brands of Local IDH
Smart Phone Planning of Local IDH
Smart Phone Operating Systems of Local IDH
Smart Phone Launched by Local IDH
3G Mobile Product Planning of Local IDH
3G Mobile Phone Standards of Local IDH
Tablet PC Planning of Local IDH
Tablet PC Program of Local IDH