Better For You Beverages in Italy

Better For You Beverages in Italy

  • January 2020 •
  • 27 pages •
  • Report ID: 4893648 •
  • Format: PDF
Reduced sugar remained the biggest category within BFY beverages in 2019, whilst reduced caffeine continued to attract less consumer interest, seeing a retail current value decline. Due to busier lifestyles, Italians are increasingly looking for functional beverages to boost their energy. This trend is likely to continue over the forecast period, especially amongst millennials.

Better For You Beverages in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage:
BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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