Men’s Grooming in Italy

Men’s Grooming in Italy

  • June 2020 •
  • 28 pages •
  • Report ID: 4893990 •
  • Format: PDF
Men’s grooming registered mild retail current value growth in 2019, mainly due to the performance of men’s fragrances, particularly premium fragrances, which appealed as an accessible or affordable luxury. The high competition in premium men’s fragrances was reflected in annual launches of new launches and considerable investment in advertising. In 2018, L’Oréal launched House 99, partnering style icon and footballer David Beckham.

Men’s Grooming in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage:
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Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men’s Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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