Like the overall US housing market, the prefabricated housing market will see healthy growth over the next several years.
The US manufactured housing market saw declines between the late 1990s and 2011, but the industry regained traction through 2015. Other types of prefabricated housing, including modular, panelized, and precut units, more closely followed the overall US housing market, but regional preferences vary.
This study answers the following questions and more. - How have changes in financing terms for manufactured housing units influenced the market? - Which regions of the country can expect the strongest growth in prefabricated housing demand? - What type of prefabricated housing will see the strongest growth over the next several years?
Ongoing housing market growth to support prefabricated housing demand Ongoing growth in the housing market will support rising demand for prefabricated housing - the penetration rate of prefabricated housing units in the general housing market is expected to decline slightly going forward.
Key Findings in the Prefabricated Housing Study:
Double-section manufactured housing to see advances Growth in manufactured home shipments is expected to lag that of the overall single-family housing market. While single-section manufactured homes, which saw their share of manufactured housing shipments rise during the economic downturn can expect stagnant change through 2020, shipments of double-section manufactured homes are expected to see relatively healthy gains, and will account for over three-fifths of all manufactured housing shipments in 2020. Manufactured homes with three or more sections will remain a marginal share of the market.
Precut and panelized housing to see strong gains The best opportunities for growth in the prefabricated housing market in the US are for precut and panelized housing. These two product types account for the smallest shares of the prefabricated housing market, but can expect healthy gains through 2020, supported by growth in the housing market in the Midwest and South regions. These two regions are the most intensive users of panelized and precut housing. These housing types tend to offer a greater degree of customizability than manufactured or modular housing. Additionally, some types of precut homes, such as log homes, are popular as second or vacation homes.
South region to remain the largest, see fastest growth The South region of the country was the largest consumer of prefabricated homes, largely because of the popularity of manufactured housing in many states in the region. In 2015, the south accounted for over half of all prefabricated housing demand. The South region is expected to see the most rapid growth in unit terms through 2020. The Midwest and West are projected to see slower gains in prefabricated housing demand through 2020, while the Northeast can expect a small contraction.
Study Coverage This study includes historical data (2005, 2010, 2015) and forecasts (2020, 2025) for prefabricated housing by product (single-section, double-section, and multisection manufactured homes; modular housing; precut housing; panelized housing) and US census region and subregion, as well as housing markets in significant individual states. Data are presented in unit and dollar terms, with additional data on unit size and on-site assembly costs.
The study also evaluates company market share in terms of manufactured housing units and overall prefabricated housing, and presents competitive analysis on industry competitors including Clayton Homes (Berkshire Hathaway), Champion Home Builders, Cavco Industries, Skyline, Legacy Housing, Wausau Homes, and Ritz-Craft.
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33 pages •
By Euromonitor International
• Sep 2018
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