Fortified/Functional Beverages in Australia

Fortified/Functional Beverages in Australia

  • March 2020 •
  • 28 pages •
  • Report ID: 4909598 •
  • Format: PDF
Consumers continued to adopt healthier lifestyles in 2019 with this trend stimulating growth of fortified/functional beverages. These products are marketed as enhancing health and wellbeing through their fortified/functional benefits, an example of which is energy boosting. Moreover, Coca-Cola’s acquisition of Organic & Raw Trading Co, which includes the Mojo brand, would suggest that functional drinks are set to gather momentum over the forecast period.

Fortified/Functional Beverages in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage:
Fortified/Functional (FF).

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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