Fortified/Functional Beverages in the Philippines

Fortified/Functional Beverages in the Philippines

  • May 2017
  • 26 pages
  • Report ID: 4909611
The latter part of the review period saw more beverages manufacturers in the Philippines attempt to differentiate their products and tap into the health and wellness trend via fortification and the use of functional ingredients. Pepsi-Cola, for example, launched Gatorade Fierce, a new FF sports drinks line with Grape, Green Apple and Tropical Fruit flavour variants. These products are fortified with electrolytes, which are essential for hydration. Mondelez Philippines Inc (NBO: Kraft Foods (Phil...

Euromonitor International’s Fortified/Functional Beverages in Philippines report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
FF Hot Drinks, FF Soft Drinks.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Country=Philippines Industry=Beverage ParentIndustry=Agribusiness Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000