Cater Insight: Foodservice in Finland

Cater Insight: Foodservice in Finland

  • February 2017 •
  • 156 pages •
  • Report ID: 4910366 •
  • Format: PDF

Cater Insight: Foodservice in Finland

"Cater Insight: Foodservice in Finland", report provides extensive insight and analysis of the Finnish Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

Sustained weak economic growth has created an increasingly cost-conscious foodservice market in Finland, with 29% of consumers citing price to be the most important factor influencing decision making. Within the market, a low population density has led international operators to converge in the few populous cities, creating a fiercely competitive environment. Increasingly, Finnish consumers are thinking and buying local, forcing international operators to incorporate local ingredients, traditions and even celebrities in an attempt to show a connection between their brands and Finnish culture. Operators have been helped by a consumer trend towards “unconventional eating”, creating greater opportunities for out-of-home meal occasions.

The report includes -
- Overview of Finland’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Finland’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Finland’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Finnish population.
- Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Finnish foodservice market.

- A fragile economic climate, high unemployment rate and low consumer confidence has solidified a shift towards a price conscious market, with Finnish consumers seeking out discounts and promotions across all foodservice channels.
- A trend towards “localism” amongst consumers has led operators to incorporate local ingredients and traditions in order to show a connection between their brands and Finnish culture.
- Retail operator’s continued use of coffee as a loss leader has limited value growth of the coffee and tea shop channel in a country renowned for high consumption.

Reasons to buy
- Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Finland’s foodservice market.

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