Factors leading to the growth in India digital signage market include increasing use of digital signage for outdoor advertising to make marketing more effective and appealing to customers and for use by the government and transportation sectors to display information through digital media which also boost the Digital India initiative of the government. Surge in demand for Out-of-Home (OOH) digital signage, growing number of events such as the Indian Premier League, Lakme Fashion Week, international music festivals such as Sunburn and Supersonic are some other factors driving the demand for digital signage in India.
According to ’India Digital Signage Market, Competition Forecast and Opportunities, 2012-2022’, India digital signage is forecast to exhibit a CAGR of over 18% in value terms during the forecast period. India digital signage market is controlled by these major players, namely- Samsung India Electronics Pvt. Ltd., LG Electronics India Pvt. Ltd., Panasonic India Pvt. Ltd. followed by Others which includes, Xtreme Media Pvt. Ltd, NEC India Pvt. Ltd, Sharp Business Systems India Pvt Ltd, TruKnox Technologies Pvt. Ltd., TPV Technologies Pvt. Ltd, Nusyn Digital Solutions Private Limited, LaneSquare Technology Pvt. Ltd. ’India Digital Signage Market, Competition Forecast and Opportunities, 2012-2022’ discusses the following aspects of digital signage market in India:
- India Digital Signage Market Size, Share and Forecast - Segmental Analysis - By Component Type (Display Screen, Media Player, Software & Content), By Application (Indoor & Outdoor), By Region, By End User (Government & Transportation, Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment & Others) - Policy & Regulatory Landscape - Changing Market Trends & Emerging Opportunities - Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
- To gain an in-depth understanding of India Digital Signage Market - To identify the on-going trends, and anticipated growth over the next five years - To help industry consultants, display manufacturers, suppliers and other stakeholders align market-centric strategies - To obtain research-based business decisions and add weight to presentations and marketing material - To gain competitive knowledge of leading market players - To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs
Report Methodology
The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with digital signage solution providers, component manufacturers, distributors and dealers, customers, policy makers and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.
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