Taking into account the fact that pet owners are increasingly looking for products with high quality and natural ingredients, Hill’s Pet Nutrition Ltd has developed a strategy to focus on natural products. The company also aims to increase its presence in e-commerce websites in line with the growing popularity of this kind of distribution...
Mars Petcare UK may face further share erosion in the forecast period, due to consumers buying a widening range of brands and an ongoing premiumisation trend. However, the company is expected to continue to fight aggressively for share and will seek to offer new product development and marketing tailored to a wide range of consumer needs in...
MPM Products is expected to increase its expenditure on marketing in the forecast period as its turnover continues to rise, with advertising focusing on the superior quality and natural ingredients of its range. The company is also expected to continue to expand its product range and is planning to introduce dog and cat treats at the start...
Wagg Foods is expected to benefit from its financial strength in the forecast period. The company has minimal debt and continues to be fully owned by its founding Page family. It would thus be able to easily raise finance to fund acquisitions. The company may thus contemplate acquiring brands in the UK, with the acquisition of a premium brand,...
Mars UK may face further share erosion in the forecast period, due to consumers buying a widening range of brands and an ongoing premiumisation trend. However, the company is expected to continue to fight aggressively for share and will seek to offer new product development and marketing tailored to a wide range of consumer needs in pet care....