Sales growth accelerated significantly in home care during 2020 as the COVID-19 pandemic motivated consumers to pay far more attention to their cleanliness and hygiene habits. Although the COVID-19 pandemic did not impact Taiwan as severely as most other countries, the threat of contagion still created the ideal preconditions for strong sales...
The COVID-19 pandemic encouraged greater consumer awareness of hygiene, disinfection and cleaning, which lead to increased consumption of home care products in Bulgaria in 2020, especially those related to surface cleaning and laundry care. More frequent laundry washing also increased the use of specialised products such as laundry bleach...
In response to the COVID-19 pandemic, home care will perform well as current value sales will rise notably in 2020 overall. The main reason for this has been due to lockdown which has seen most Israeli consumers spending more time at home, either remote-working or receiving online classes. Product areas such as laundry care, dishwashing and...
In 2020, home care volume growth increased to 1%, compared to a volume decline recorded in 2019. This increase in sales was the result of the COVID-19 outbreak in the country, which heightened consumers focus on hygiene and sanitation while requiring citizens to spend more time within the household. Home Care in Latvia market report...
Most product areas within home care have been positively impacted by the COVID-19 pandemic in 2020. As a result of the government implementing lockdown, most Lithuanian consumers have been spending more time at home throughout 2020, meaning product areas such as home laundry and dishwashing have benefited from increased usage. Home...
Home care in Ecuador was characterised by an overall slowdown in growth in 2020, in line with the country’s decelerating economy. The pandemic and the resulting economic uncertainty led Ecuadorian consumers to prioritise their purchases to basic goods that they use regularly. The sanitary situation benefited surface care and bleach most, whilst...
Overall, the Greek home care market saw demand receive a considerable boost during the COVID-19 crisis. Heightened consumer hygiene-consciousness supported a surge in demand for products perceived to reduce the risk of viral transmission, including home care disinfectants, bleach, toilet care and dishwashing products. Moreover, home seclusion...
Belarus has been an outlier in terms of COVID-19 and has not imposed any strict restrictions. All the same people restricted their movements, especially early in the pandemic, and there has been an economic fallout, with many people losing their jobs, especially in foodservice. Home Care in Belarus market report offers a comprehensive...
In response to the outbreak of COVID-19, home care will see slowed current value growth as lockdown leads consumers to spend more time at home and therefore require product areas such as home laundry less. Likewise, due to the financial repercussions of the pandemic, unemployment rates have risen and disposable incomes have therefore diminished,...
Demand for home care products in Croatia in 2020 was shaped by several opposing dynamics. Whilst on the one hand consumers prioritised essentials items in their shopping during the lockdown, leaving aside non-essential items such as fabric softeners and fabric fresheners, there was on the other hand more demand for dishwashing and surface...