Better For You Packaged Food in New Zealand

Better For You Packaged Food in New Zealand

  • January 2021 •
  • 28 pages •
  • Report ID: 4945948 •
  • Format: PDF
Foodservice closures due to strict lockdown restrictions have helped boost home consumption of better for you ice cream as consumers increasingly look for indulgent purchase options that are healthier. Consumer attitudes towards health and wellness for indulgent items like ice cream has seen a substantial shift as fat is increasingly viewed as a rather neutral attribute.

Better For You Packaged Food in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:
BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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