Shampoo and conditioner brands from Japan – such as Moist Diane and Tsubaki – have become increasingly popular in Hong Kong in recent years, as local consumers often consider products of Japanese origin to be of superior quality and provide better results. In 2019, a number of leading global brands – including Pantene, Dove and Lux – sought to capitalise on this perception by replacing local versions of their products with Japanese editions.
Hair Care in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hair Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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