Consumer smartphone analytics: ecommerce in Germany, the UK and the USA

Consumer smartphone analytics: ecommerce in Germany, the UK and the USA

  • June 2017 •
  • 14 pages •
  • Report ID: 4951633 •
  • Format: PDF
"Amazon and eBay are the leading mobile commerce apps in terms of penetration and engagement in the countries analysed."

This report analyses real-world smartphone usage data to answer urgent questions about the status of ecommerce services in Germany, the UK, and the USA. The report discusses levels of consumer engagement with various commerce, classifieds and directory apps and reports on determinants of their success.

THIS REPORT PROVIDES:

insight into real-world usage of ecommerce services, including penetration, time spent on apps and frequency of engagement in Germany, the UK and the USA
levels of penetration and engagement of select ecommerce apps for these markets
demographic analysis of ecommerce usage and behaviour on smartphones in Germany, the UK and the USA
discussion of the key success factors for ecommerce apps in Germany, the UK and the USA.

SURVEY DATA COVERAGE

The analysis is based on data provided by Verto Analytics, collected through a passive on-device monitoring app ‘Smart Panel’. The app runs in the background of the device. It registers actions undertaken by the user and relevant activity on the device, namely:

app downloads and usage
system processes
data traffic from each app/process
voice traffic
web browser activity.

GEOGRAPHICAL COVERAGE

Germany
UK
USA
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