Wine in Italy

Wine in Italy

  • July 2019 •
  • 30 pages •
  • Report ID: 4959776 •
  • Format: PDF
In the Italian market, a change in tastes occurred following a change in consumption habits. Italian consumers used to prefer strong red wines, when it was more common to consume wine with the main meal. Nowadays, Italians prefer lighter white wines because they are more suitable to be drunk as aperitifs. The best-performing wines in 2018 were fresh, light, sweet and sparkling. This is why Prosecco is doing so well.

Wine in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage:
Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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