The growth trajectory of plant-based alternatives was already significant across packaged food prior to the pandemic. Consumers have grown increasingly aware of making better food choices for themselves and the environment and hence strong demand for plant-based choices such as free from dairy is expected to continue to offer competition to mainstream dairy choices. COVID-19 has indisputably impacted consumer preferences and habits as the interest in flexitarian diets heightens.
Free From in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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28 pages •
By Euromonitor International
• Apr 2022
Free from packaged food, which had been recording positive value growth throughout the earlier years of the review period, registered declining sales in 2020. Dairy products do not have such rigid demand as some of the other areas in free from, and consumers became more price-conscious due to the impact of COVID-19, switching to cheaper packaged...
96 pages •
By Euromonitor International
• Feb 2022
Although COVID-19 caused significant disruption in New Zealand in the first year of the pandemic, the retail performance largely normalised in 2021 due to the country’s success in controlling the virus. Since the first cases were reported in February 2020, a four-level alert level system was introduced on 21 March 2020 to manage the outbreak....
35 pages •
By Euromonitor International
• Feb 2022
Free from lactose will remain the largest category within free from packaged food in current value terms in 2021 and will continue to see dynamic growth from an already high base. Free from lactose dairy products (namely milk, cream, and cheese) account for most of the free from lactose sales. Free From in Italy report tracks the developments...
30 pages •
By Euromonitor International
• Feb 2022
The free from category remains fairly niche in Morocco and is mainly represented by free from allergens. However, shelf representations of free from dairy packaged foods is growing in modern grocery retailers including Marjane, Carrefour and Aswak Assalam. Thanks to this, consumers are now better able to recognise the different free from dairy...
101 pages •
By Euromonitor International
• Feb 2022
Portuguese consumers were already seeking healthier habits, including those regarding their diet, prior to the emergence of the pandemic. In 2021, this trend has intensified. COVID-19 has led to heightened awareness amongst Portuguese consumers about the importance of a balanced diet for general good health and as a preventive way to support...
29 pages •
By Euromonitor International
• Feb 2022
In 2021, free from witnessed an acceleration in current value growth. This is in part due to the growing availability of free from lactose dairy products, such as milk, and free from gluten goods such as pasta. In recent years, producers such as Pinar and Icim have been expanding their range of free from lactose drinking milk products, such...
29 pages •
By Euromonitor International
• Feb 2022
Free from will remain the best performing HW packaged food category in Sweden in 2021 with consumers continuing to focus on their health and diet during the pandemic. The free from category also benefits from being perceived as a lifestyle choice which means that consumers who choose free from products are very loyal to the category; this...
31 pages •
By Euromonitor International
• Jan 2022
The enhanced perception towards the quality of daily diets brought by the restrictions of the pandemic has created space for products with a premium positioning to enter new occasions as part of consumers’ meals. Among higher-income consumers, a movement towards upgrading items as they explored new ingredients and subsequently new nutritional...
28 pages •
By Euromonitor International
• Feb 2022
Free from packaged food maintained strong growth in 2021. Despite the impact of the COVID-19 pandemic in terms of economic uncertainty, consumers with food intolerances continued to require free from food. Diets focused on plant-based products in particular gathered momentum on a global basis, with Portugal being no exception. Free...
29 pages •
By Euromonitor International
• Feb 2022
The performance of free from dairy in Thailand has been supported mainly by milk alternatives during the Coronavirus (COVID-19) pandemic. Milk alternatives are perceived to be higher in nutrients and lower in fat compared to cow’s milk. They are also suitable for vegans, consumers with lactose intolerance and people with concerns over hormones...
Packaged Food
Baby Food
Food
Processed Food
Thailand
Birth Rate
Disposable Income
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