Free From in the US

Free From in the US

  • January 2021 •
  • 33 pages •
  • Report ID: 4969073 •
  • Format: PDF
COVID-19 has served to make American consumers much more conscious of their own health. This means an increased awareness of how the foods they eat affect their overall wellbeing. Some consumers have used this time to reflect on how their diets make them feel, and this has led to more consumers picking up on negative reactions to certain foods. Gluten and lactose intolerance have been on the rise in recent years, and COVID-19 has raised awareness of this trend.

Free From in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:
Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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