The term social media is defined as a platform, such as a website or application, that enables users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and pictures/videos. Social media analytics is the process of collating data from blogs and social media websites and deriving meaningful business insights. It (social media analytics) is used to gauge consumer behavior and formulate effective marketing strategies.
Technavio’s analysts forecast the global social media analytics market to grow at a CAGR of 30.42% during the period 2017-2021.
Covered in this report The report covers the present scenario and the growth prospects of the global social media analytics market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography: • Americas • APAC • EMEA
Technavio’s report, Global Social Media Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors • IBM • Oracle • Salesforce.com • SAP
Other prominent vendors • Adobe Systems • GoodData • Hootsuite Media • SAS Institute • Tableau Software
Market driver • Increasing brand recognition due to social media • For a full, detailed list, view our report
Market challenge • Lack of awareness regarding social media analytics • For a full, detailed list, view our report
Market trend • Advanced targeting options • For a full, detailed list, view our report
Key questions answered in this report • What will the market size be in 2021 and what will the growth rate be? • What are the key market trends? • What is driving this market? • What are the challenges to market growth? • Who are the key vendors in this market space? • What are the market opportunities and threats faced by the key vendors? • What are the strengths and weaknesses of the key vendors?
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205 pages •
By Global Industry Analysts
• Mar 2018
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