Ecommerce & Other Non-Store Retailers Market Global Briefing 2018

Ecommerce & Other Non-Store Retailers Market Global Briefing 2018

  • January 2018 •
  • 33 pages •
  • Report ID: 4977635 •
  • Format: PDF
The E-commerce and other ecommerce & other non-store retailers’ industry includes selling of goods over the internet and outside stores and shops. The industry includes online sales of goods, merchandising through the broadcasting of infomercials, broadcasting and publishing of direct-response advertising, publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, portable stalls, and vending machines.

E-commerce is the largest and fastest growing segment in this market and is becoming a dominant channel for generating sales in the retail industry. It also includes mail-order houses, vending machine operators, home delivery sales, door-to-door sales, party plan sales, electronic shopping, and sales through portable stalls such as street vendors. This industry includes companies generating sales through direct sales channels and newspaper delivery service providers.

North America was the largest region in the ecommerce & other non-store retailers market in 2017, accounting for around 40% of the market. This was mainly due to the country’s large urban population and high rate of internet penetration, resulting in high demand for e-commerce services for their shopping needs.

Asia Pacific was the second largest region accounting for around 25% of the market. Eastern Europe was the smallest region accounting for around 1% of the market. This can be contributed to the small population and relative lack of modern telecommunication infrastructure in some areas of the region.

Cashback is the newest trend in the e-commerce industry for customer acquisition, better branding and efficient market capitalization. Cashback is a form of incentive offered to customers where they receive a cash refund in their digital wallet after making their purchase from the e-commerce website.

The cashback offer not only increases the initial demand for the product but also the probability that a customer purchases again on the same company’s website. It is beneficial for customers as well as companies as the customer receives extra cash for the next purchase and the company receives repeat purchase and customer loyalty.

For instance, ShopClues offered cashback on purchase of iPhone using MoBiKwik wallet which helped in improving loyalty among its customers along with first-timers feeling special. Flipkart and PepperTap are also offering cash back through the Paytm wallet, thus indicating an increase in the use of cashback offers., Several banks are also offering cashback for purchases made through the bank’s app or cards. ScotiaBank launched a campaign providing 10% cashback to customers making payments through its Apple Pay app.

We are very sorry, but an error occurred.
Please contact if the problem remains.