Mobile Health (mHealth) Technologies: Global Market Prospects - Featuring Expert Panel Views from Industry Survey 2017
mHealth is often regarded as a branch of eHealth, which has been defined by the European Commission as “The use of modern information and communication technologies to meet needs of citizens, patients, healthcare professionals, healthcare providers, as well as policy makers.” Within this, the mHealth branch focuses specifically on the use of mobile technology. Rapid advances in new mobile devices, the expansion of communication network coverage and the reduction in the retail price of wireless technologies have all helped in making mHealth solutions and services a reality.
The uptake of mHealth technologies will increase in the near future as the overall healthcare industry continues to shift towards value-based medicine, and the need to clearly demonstrate the value and effectiveness of medical interventions grows. Support from healthcare professionals (HCP), reimbursement entities and government agencies will also increase as the body of literature documenting the wide range of benefits of mHealth continues to grow. Furthermore, the continued acceleration of mobile penetration at a global level will continue to make mHealth services and solutions possible, even in the most remote areas.
Non-profit organizations such as the mHealth Alliance and the World Healthcare Organization (WHO) advocate the increased use of mHealth, particularly in underserved communities where poor infrastructure, non-availability of experts and doctors, and lack of medical education have hampered the provision of healthcare. A key benefit of mHealth technologies, if not the most important one, is their ability to fulfill this unmet need and provide continuous healthcare at a distance.
Moreover, mHealth technologies such as dose reminders can improve healthcare outcomes and reduce complications in chronic conditions by optimizing treatment compliance. For instance, 95% of diabetic cases are estimated to be self-managed, and mobile and Bluetooth glucose sensors have been developed to help patients to optimize drug dosing, reducing the risk of non-compliance and improving life expectancy (Diabetes UK, 2009). Significant advances in devices, sensors, monitors and mobile applications (apps) have seen the development of cost-effective portable diagnostics to remotely manage and monitor disease.
The report “Mobile Health (mHealth) Technologies: Global Market Prospects - Featuring Expert Panel Views from Industry Survey 2017” provides a comprehensive analysis of the mHealth landscape. The survey gathered experience and opinion on the use of mHealth, and insights on key trends for the present and future use of these technologies, particularly within the pharmaceutical industry.
In depth, this report provides the following analysis - - Provides an analytical review of the most important needs and trends driving, or preventing, the use of mHealth technologies. It utilizes extensive secondary and internal research, in addition to our proprietary industry survey, in which respondents were asked to rank the relative importance of various market drivers and restraints. Additional survey insights include key reasons preventing organizations from investing in mHealth initiatives, including views from experts based in different geographical markets. - Explores how mHealth solutions and services could be used to provide direct benefits for pharmaceutical companies, healthcare institutions, healthcare providers and patients. Additionally, it provides survey analyses of the most common areas where mHealth solutions are being utilized within the pharmaceutical value chain, and where these solutions will have the most impact in the near future. - Provides a detailed analysis of the most promising geographical markets for mHealth technologies from 2017 to 2021. It provides results from our industry survey, in which respondents were asked to identify the most promising emerging markets for mHealth solutions and services over the next five years. - Provides strategic considerations for the effective implementation of mHealth initiatives, based on the totality of our industry survey results and a range of secondary and internal research. These include broad guidelines for different aspects of the implementation process such as: workflow strategies, revenue model considerations, governance, monitoring and human resource strategies.
- What are mHealth technologies? What is their place within the pharmaceutical industry? - How prevalent is the use of mHealth technologies in the pharmaceutical, healthcare and healthcare IT industries? - What are the main driving factors necessitating the use of mHealth? What is the relative importance of these factors? - What are the commercial benefits that the use of mHealth solutions and services can provide across the pharmaceutical value chain? - In which areas are organizations currently using mHealth, and where do they feel it will have the most impact in the next five years? - What are the main challenges associated with mHealth technologies? What is the relative importance of these factors across key geographical markets? For the organizations that do not yet utilize mHealth solutions, what specific reasons have led to this decision? - What is the likelihood that organizations that already use mHealth will increase their investment within the next five years? Will those that do not currently invest in the technology begin doing so over this period? - How can mHealth initiatives be effectively implemented within an organization? - What is the overall opinion of industry experts on the use of mHealth technologies?
Key Reasons to Purchase
- Gain insightful analyses and comprehensive understanding of mHealth technologies - Understand the key drivers necessitating the use of mHealth and the main barriers to implementation - Understand the views of 65 different organizations within the industry on mHealth - Assess the most relevant uses of mHealth solutions and services within your company, and effective ways of implementing mHealth initiatives
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