Alcoholic Drinks in Germany

Alcoholic Drinks in Germany

  • June 2017 •
  • 103 pages •
  • Report ID: 4985517 •
  • Format: PDF
Total volume sales of alcoholic drinks continued to fall in 2016, which confirmed the long-term trend of declining consumption of alcoholic drinks in Germany. Current value sales, on the other hand, continued to rise in 2016. The diverging growth rates in volume and current value terms confirmed the trend towards premiumisation, whereby consumers are drinking less, but better.

Euromonitor International’s Alcoholic Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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