Free From in South Africa

Free From in South Africa

  • February 2020 •
  • 23 pages •
  • Report ID: 4985667 •
  • Format: PDF
Free from remained a strongly performing but small category within health and wellness packaged food in South Africa in 2019, as educated local consumers continued to understand the options available to them when diagnosed with certain allergies or intolerances such as suffering from coeliac disease or being lactose-intolerant.

Free From in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage:
Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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