Internet Publishing and Broadcasting in the US - Industry Market Research Report

Internet Publishing and Broadcasting in the US - Industry Market Research Report

  • August 2021 •
  • 47 pages •
  • Report ID: 499664 •
  • Format: PDF
Going viral: Revenue is expected to continue increasing as advertising expenditure rises


Internet Publishing and Broadcasting in the US
The Internet Publishing and Broadcasting industry has grown significantly over the five years to 2019. This growth can be attributed to dramatic increases in the number of online users, time spent online and mobile internet connections. These increases have paved the way for companies to earn more revenue through the industry’s two main revenue streams: advertising and sales of subscription-based services. Mobile advertising accounts for a significant portion of total digital advertising expenditure; therefore, the rapid rise in the number of mobile connections is a key driver of industry performance. Furthermore, mobile devices give users the ability to access the internet from virtually anywhere, which has significantly expanded the industry’s reach. However, industry-wide profit margins have declined over the past five years, as the industry has been hit with expensive depreciation costs. Overall, industry revenue is anticipated to increase during the current period. Over the five years to 2024, industry revenue is forecast increase further as advertisement spending continues to transition from traditional means to the internet and mobile devices.

This industry includes organizations and individuals that offer nonphysical products, such as news, music and video, exclusively through the internet. Revenue for this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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