Sweden - The Future of Foodservice to 2020

Sweden - The Future of Foodservice to 2020

  • April 2017 •
  • 152 pages •
  • Report ID: 5026552 •
  • Format: PDF
Sweden - The Future of Foodservice to 2020

Summary
Sweden is one of the world’s most affluent counties, per capita income is high and rates of poverty and unemployment are low. Over 40% of households have an income of over USD$75,000. High taxes do lower disposable incomes in Sweden but high levels of redistribution result in all consumers being able to afford at least occasional trips to lower priced foodservice outlets.

The QSR channel is the second largest channel in the Swedish profit foodservice sector with an overall revenue in 2015 of over SEK22 Billion. The channel grew at a CAGR of 2.4% between 2013 and 2015; this growth is forecast to continue to 2020. Growth in the channel is being driven to a greater extent by increases in transactions at existing outlets, as opposed to the opening of new outlets.

FSR channel is the largest in the Swedish profit foodservice sector representing over SEK45 Billion in revenue in 2015. The channel saw a CAGR of 2.5% between 2013 and 2015; this is forecast to continue at a slightly reduced rate of 2.4% to 2020. Increases in overall transaction numbers are driving this growth with a CAGR of 1.6% between 2013 and 2015.

The coffee and tea shop channel had revenues in 2015 of over SEK10 Billion; this made the channel the fourth largest in the Swedish profit foodservice sector. The channel grew at a CAGR of 2.5% between 2013 and 2015; this growth is forecast to continue to 2020 at a similar rate.

The pub, club and bar channel is the third largest in the Swedish Profit foodservice sector with overall revenue of SEK13.5 Billion in 2015. Between 2013 and 2015 overall channel revenue grew at a CAGR of 1.2%, this rate of growth is forecast to continue to 2020. Outlet growth in the pub, club and bar channel was near static between 2013 and 2015, with a CAGR of only 0.2%. This low rate of growth in outlet numbers in forecast to continue to 2020.

The report "Sweden - The Future of Foodservice to 2020", provides extensive insight and analysis of the Sweden’s Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following analysis -
- Overview of Sweden’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Sweden’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth Dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Sweden’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer Segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Swedish population.
- Key Players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Swedish foodservice market.

Companies mentioned in this report: BFT Coffee AB, Burger King, Condeco AB, Doctors Associate Inc, Elite Hotels of Sweden AB, Espresso House, Jensens BofHus A/S, Le Croissant AB, Max Hamburgers AB, McDonald’s, Nordic Fast Food AB, O’Learys trademark AB, Pizza Hut, Restaurant Brands Int, Sibylla, Starbucks, Subway, Texas Longhorn AB, Vapiano AG, Yum! Brands Inc.

Scope
- Sweden is an affluent country. Incomes are, on average, relatively high, and consumers have discretionary income to spend on frequent visits to foodservice outlets. Consumers often prioritize quality and experience over value considerations.
- Health concerns are driving changes in Sweden’s foodservice market, with many consumers cutting down on meat and refined carbohydrates consumption. Increasing the provision of health focused products has allowed operators to increase prices and has improved brand image. Consumers in Sweden also value locally made and sourced products. This facet of Swedish culture has resulted in "hyper-localism", where operators produce everything on-site or with a tight supply chain. Craft drinks, such as beer and coffee, are becoming increasingly prevalent.
- Operators in both the pub, club and bar and coffee and tea shop channels are improving the provision of food, and the rise of casual dining has resulted in a "convergence" between channels. This has also increased competition between channels for the same purchase occasions.

Reasons to buy
- Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Swedish foodservice market.
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