Beer in South Korea

Beer in South Korea

  • June 2017 •
  • 42 pages •
  • Report ID: 5058217 •
  • Format: PDF
The social and political environment significantly influenced sales of beer in 2016, with increasing numbers of consumers drinking alone, and the implications of the anti-bribery law. The former helped to fuel growing sales of global beer brands in convenience stores, whilst the latter led to a decline of business meetings and social gatherings with colleagues. Imported premium lager saw a total volume increase of 21% in 2016, to reach 124 million litres, and off-trade volume sales experienced a...

Euromonitor International’s Beer in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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