Online Flower Shops in the US - Industry Market Research Report

Online Flower Shops in the US - Industry Market Research Report

  • November 2020 •
  • 47 pages •
  • Report ID: 5065197 •
  • Format: PDF
Still budding: The prevalence of online services is expected to continue, benefiting online flower shops


Online Flower Shops
The Online Flower Shops industry has been in bloom over the five years to 2019. The industry has experienced steady revenue growth since 2014, aided by the e-commerce market capturing significant market share from brick-and-mortar florists as more consumers shop online. Additionally, strengthening economic conditions, including rising consumer confidence and disposable income, are continuing to boost demand for industry products. Over the five years to 2024, similar trends that affected the industry during the previous five-year period are anticipated the continue contributing to industry growth. Industry growth, however, will be much more subdued over the five years to 2024 than it was during the previous five-year period. This will occur as the industry begins to become more saturated and mature, after a period of extreme growth following the industry’s inception.

This industry retails flowers online, with industry operators receiving orders and payments through respective websites and then using either a network of local florists or growers to fulfill and deliver the order. This industry primarily includes revenue from fresh-cut flowers, floral arrangements and potted plants; internet florist network membership dues; and gift baskets sold online. Revenue from in-person orders is excluded from this report.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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