World OTT Markets - data & forecasts up to 2021 – Fixed and Mobile Internet

World OTT Markets - data & forecasts up to 2021 – Fixed and Mobile Internet

  • August 2017 •
  • 29 pages •
  • Report ID: 5068473 •
  • Format: PDF
Markets - Players - Strategies
World OTT market above 730 billion EUR by 2021: a CAGR 2017-21 of 11.4%

This report provides case studies of the principal Internet players: GAFAM (Amazon, Apple, Facebook, Google and Microsoft) and BAT (Alibaba, Baidu, Tencent), including their revenues and platform strategies. A detailed analysis of the dynamics of each OTT market is provided, including the key players, competition levels and IDATE’s perspectives and outlook.

This yearly observatory – report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2021.

Markets covered: Internet access and usage – search – social – mobile – video – e-commerce – m-commerce – communication – cloud – digital contents – online games.
These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RT


Geographic coverage

• France
• Germany
• Italy
• Russia
• Spain
• Switzerland
• Turkey
• United Kingdom

• Canada
• United States
• Brazil

• China
• India
• Japan
• South Korea

Middle East & Africa
• South Africa

Indicators by country
Access indicators
• Internet subscribers (millions)
– Internet density
• Fixed Internet users (millions)
– Fixed Internet penetration
• Mobile subscribers (millions)
– Mobile density
• Mobile Internet users (millions)
– Mobile Internet penetration

Online advertising revenues
• Annual growth rate
• Display revenues (million EUR)
– Of which RTB revenues (million EUR)
• Search revenues (million EUR)
• Other online advertising revenues (million EUR)

Social Networks
• Total social networks revenues (million EUR)
• Social networks paid revenues (million EUR)
• Social networks advertising revenues (million EUR)

• Total mobile revenues (million EUR)
• Paid mobile application revenues (million EUR)
• Mobile advertising revenues (million EUR)

OTT on demand video
• Total OTT on demand video revenues (million EUR)
• OTT video paid revenues (million EUR)
• OTT video advertising revenues (million EUR)

OTT communication
• OTT communication revenues (million EUR)

• Cloud revenues (million EUR)

• E-commerce revenues (million EUR)
– Of which M-commerce revenues (million EUR)
– Share of M-commerce

Online gaming
• Online gaming revenues (million EUR)


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