Country Profile: Confectionery in Poland

Country Profile: Confectionery in Poland

  • March 2019 •
  • 105 pages •
  • Report ID: 5082255 •
  • Format: PDF
Country Profile: Confectionery in Poland

The Polish confectionery sector is led by the chocolate category in the value terms.The category is also forecast to register the fastest value growth during 2018-2023.

Hypermarkets & supermarkets accounted for the leading value share in the distribution of confectionery products in the country.Flexible packaging is the most commonly used pack material in the sector and is also expected to register the fastest growth during 2018-2023.

Lotte Co., Ltd, Mars Incorporated, and Nestle SA are the leading market players in the Polish confectionery sector.

GlobalData’s Country Profile report on the confectionery sector in the Poland provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis for chocolate, gum, and sugar confectionery with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: bag/sachet, film, carton - folding, wrapper, blister pack, tub, tray, foil and others.

- The per capita consumption of confectionery was higher in Poland compared to both the global and regional levels in 2018
- Per capita consumption of chocolate is higher compared to other confectionery categories in Poland
- Hypermarkets & supermarkets is the leading distribution channel in the Polish confectionery sector
- E.Wedel is the leading brand in both value and volume terms in the Polish confectionery sector
- Flexible packaging is the most commonly used pack material in the Polish confectionery sector.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

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