Maternity Wear Stores in the US - Industry Market Research Report

Maternity Wear Stores in the US - Industry Market Research Report

  • August 2021 •
  • 36 pages •
  • Report ID: 5103500 •
  • Format: PDF
Due date: External competition will likely rise as online retailers absorb a larger share of the market


Maternity Wear Stores

The Maternity Stores industry exhibits a low level of market share concentration, with only one operator generating more than 5.0% of industry revenue in 2019. Destination Maternity Corporation is the largest company and has some of the most popular maternity stores under its brand, such as Motherhood Maternity and A Pea in a Pod. Other notable players serving a specific market and geographic location are Rosie Pope Maternity (Rosie Pope) and Seraphine.

Key brands drive revenue growth

· Similar to trends in the broader retail market, typically the largest brands own and operate the most popular and notable retail chains, resulting in relatively steady consumer demand due to brand loyalty. For example, Destination Maternity is a well-known company among expecting mothers, making it a staple in the maternity wear industry. Additionally, companies that offer a specific type of product or cater to a certain demographic also benefit from customer loyalty. For example, Seraphine specializes in higher-end designer maternity wear, catering to older mothers with higher levels of disposable income.

Market share among large companies decreases

· Due to the influx of smaller, more niche operators, merger and acquisition (M&A) activity has decreased during the five-year period. Larger chains are struggling more against online operators and department stores, which offer more favorable shopping experiences. This trend has left room in the industry for smaller companies, such as Rosie Pope and Seraphine, to enter the industry. Since these operators are very small and typically serve a specific geographic region or target a smaller customer base, M&A activity among these operators is low.

Price points, reputation and quality drive internal competition
· Maternity stores compete with each other on the basis or price, quality and reputation. It is important that operators offer customers a selection of products that are stylish, fit properly and are priced according to their target market. For example, as a result of an influx of higher end niche operators, larger operators such as Destination Maternity have expanded their low- to mid-range priced products. As a result, price is only a point of competition if two operators are serving the same target market and geographic area.

This industry includes brick-and-mortar retailers of maternity apparel, which is designed to better fit the frame of a pregnant woman. The industry does not include online maternity wear sales or department stores offering a maternity section.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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