Pilates & Yoga Studios in the US - Industry Market Research Report

Pilates & Yoga Studios in the US - Industry Market Research Report

  • March 2021 •
  • 33 pages •
  • Report ID: 5103574 •
  • Format: PDF
Upward facing dog: Increased participation and emphasized health merits will boost industry demand


Pilates & Yoga Studios
The Pilates and Yoga Studios industry has benefited from the burgeoning number of individuals that participate in yoga. Over the five years to 2018, industry revenue is expected to grow. Pilates participation rates have remained somewhat stagnant over the past five years, however, this trend has not offset robust yoga participation rates, which have bolstered industry revenue during the period. The industry has grappled with mounting external competition. For example, to attract budget-conscious consumers, many health and fitness clubs, which may also offer yoga and Pilates classes, have slashed their membership rates and offered monthly memberships. Furthermore, some yoga-centered websites have inundated the market with on-demand yoga services. Nevertheless, many consumers still preferred to attend classes offered by Pilates and yoga studios, due to their interactive, community-based nature. Over the five years to 2023, industry revenue is forecast to continue growing, albeit at a slower rate. Many yoga studios will emphasize the health merits of yoga to attract the burgeoning elderly population, but the market will become more saturated. Also, some regulations, namely the proliferation of fitness taxes, may hinder consumer demand for Pilates and yoga memberships.

This industry comprises facilities that offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine used to build strength and flexibility, while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. This industry does not include Pilates and yoga classes taught at gyms or other health club centers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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