RTD Tea Production in the US - Industry Market Research Report

RTD Tea Production in the US - Industry Market Research Report

  • August 2021 •
  • 43 pages •
  • Report ID: 5103721 •
  • Format: PDF
Still steeping: Greater consumer demand is expected to bolster industry revenue growth

Abstract

RTD Tea Production
The Ready-to-Drink (RTD) Tea Production industry produces tea beverages that are packaged and ready for consumption. Bolstered by rising health consciousness and improving disposable income, demand for industry products has been growing. As consumers turn away from sugary beverages such as soda, tea has become a favored alternative. Additionally, according to the Tea Association of the USA, RTD tea is the most popular way tea is consumed in the United States. As per capita soft drink consumption fell and consumers sought healthier substitute beverages, RTD tea producers experienced increased demand and revenue growth over the five years to 2018. As industry revenue grows, new companies are rapidly entering the industry. The industry continues to attract new consumers thanks to the growing variety of flavors, strengths and sweeteners offered by manufacturers. Fast-growing niche products, such as kombucha and mate, are attracting new industry entrants. With the number of operators forecast to continue increasing over the five years to 2023, heavier competition could dampen profitability. However, greater consumer demand will bolster profitability for companies that can attain higher product prices, as differentiated tea offerings have enabled industry players to charge premium prices for unique blends.

Companies in this industry brew and bottle tea in a ready-to-drink state.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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