Perfume & Fragrance Stores in the US - Industry Market Research Report

Perfume & Fragrance Stores in the US - Industry Market Research Report

  • February 2021 •
  • 48 pages •
  • Report ID: 5103815 •
  • Format: PDF
Smells off: Decreasing mall foot traffic and greater online shopping are hampering sales


Perfume & Fragrance Stores
The Perfume and Fragrance Stores industry has grown steadily over the five years to 2019, propelled by growing economic conditions. Despite strong overall performance, revenue growth has slowed in the later portion of the period due to increasing price competition between operators. Additionally, heightened e-commerce activity has resulted in waning mall foot traffic, putting additional downward pressure on industry revenue. Over the five years to 2024, IBISWorld estimates that industry revenue growth will slow. Although rising incomes will bolster demand for industry goods, a high level of market saturation and decreasing mall foot traffic will keep growth more subdued than during the previous five-year period. Additionally, since the majority of industry operators sell similar or identical products, price competition will become a more prominent competitive strategy to lure customers into stores.

Stores in this industry sell men’s and women’s fragrances, including perfumes and colognes.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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