Summary Brazilian Wine sector accounted for a volume share of 1.71% of the global market and 22.1% of the regional (Latin America) market, in 2016. The sector is expected to grow at a CAGR of 3.8% during 2016-2021. Large middle class population coupled with growing disposable income and increasing awareness for Wine as a social-drink can be attributed to the growth of Wine sector in the country. Per capita consumption stood at 2.7 liters compared to the global and Latin America levels of 6.25 liters and 6.74 liters, respectively, in 2016.
Still Wine was the largest with value sales of R$15,276.7 Million (US$4,381.9 Million) in 2016. The market is also expected to grow the fastest at a CAGR of 4.2% during 2016-2021, compared to Sparkling Wine and Fortified Wine.
On-trade transactions held the leading share in the distribution of Wine in Brazil, accounting for a total volume share of 37.9% in 2016. It was followed by Food & Drinks Specialists with a 34.8% volume share, while Hypermarkets &Supermarkets accounted for a 22.6% share in the same year. Glass is the most commonly used package material in the Brazilian Wine sector. In 2016, it accounted for a volume share of 99.7%, followed by Paper & Board, with a share of 0.3%.
The top five brands in the Brazilian Wine sector accounted for a 26.6% volume share in 2016. Private labels accounted for 3.1% volume share in the same year. The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Consumers accounted for the largest share of 34.9%, followed by Pre-Mid-Lifers with a 23.1% share.
The report "Country Profile: Wine Sector in Brazil" provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following - - Market data: Overall market value and volume data with growth analysis for 2011-2021. - Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021. - Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016. - Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others. - Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Cooperativa Vinicola Aurora Ltda, Casa Di Conti Ltda, Vinhos Salton SA Industria e Comercio, Miolo The Wine Group, Marcus James Wines, Cancao Wines, Almaden Vineyards, Viña Concha Y Toro S.A., Saint Germain Ltd, Bacardi Limited
Scope - The Wine sector in Brazil accounted for 22.1% volume share in the Latin American region, in 2016. - The Still Wine market is forecast to register the fastest growth during 2016-2021. - On-trade transactions held the leading share in the distribution of Wine, followed by Food & Drinks Specialists. - Sangue De Boi accounted for the leading share in the Brazilian Wine sector. - Private label penetration is highest in the Fortified Wine and Still Wine markets.
Reasons to buy - Identify high potential categories and explore further market opportunities based on detailed value and volume analysis - Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities - Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning - Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target - Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion - The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector - Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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