Country Profile: Spirits Sector in Singapore

Country Profile: Spirits Sector in Singapore

  • September 2017 •
  • 95 pages •
  • Report ID: 5153207
Country Profile: Spirits Sector in Singapore

Spirits sector accounted for a volume share of 0.019% of the global market and 0.031% of the regional (Asia-Pacific) market, in 2016. The sector was valued at S$957million (US$692.8million) in 2016 and is expected to grow at a CAGR of 6.4% during 2016-2021.With the strong economic growth, coupled with rising disposable incomes of consumers and growing cocktail culture in the country are aiding to the growth of the sector. Per capita consumption stood at 1.01literscompared to the global and Asia-Pacific levels of6.37liters and 6.19liters, respectively, in 2016.

Brandy was the largest with value sales of S$434.5million (US$314.6million) in 2016. Tequila & Mezcalis expected to grow the fastest at a CAGR of 13% compared to Brandy (3.5%), Liqueurs (5.8%), Rum (3.1%), Specialty Spirits (4.7%), Gin & Genever (5.3%), Vodka (7.2%), and Whiskey (4.6%).

Food & Drinks Specialists accounted for the largest volume share of 61.3% in the distribution of Spirits. On-trade transactions accounted for the second largest volume share of 29.8% in the distribution of Spirits. It was followed by Hypermarkets & Supermarkets and Department Stores with shares of 4.5% and2.5%, respectively, in the same year.

Glass is the only package material used in the Singaporean Spirits sector in 2016, while 98.4% of products used Screw Top as closures type in the sector.

The top five brands in the Singaporean Spirits sector accounted for 29.2% volume share in 2016.Martelland Johnnie Walker are the leading brands in the sector.

The report "Country Profile: Spirits Sector in Singapore", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis -
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Companies mentioned in this report: Berville, LVMH Moet Hennessy - Louis Vuitton, Pernod Ricard SA, Remy Coitreau Group, SUNTORY HOLDINGS LIMITED., Ang Leong Huat PTE LTD, Bacardi Limited, Diageo PLC, UK, Davide Campari-Milano S.p.A., Lucas Bols NV, Mast-Jägermeister Se, Distell Group Limited, Brown-Forman Corporation, Illva Saronno S.P.A., Societe Des Produits Marnier Lapostolle Sa, William Grant & Sons Ltd., Grupo Cuervo, Spi Group, Russian Standard Corporation, Sazerac Company, Inc., The Edrington Group

- The Spirits sector in Singapore is forecast to grow at 6.4% CAGR in value terms during 2016-2021
- Singapore ranks fourth on the extent of fragmentation
- The top five brands accounting for a 29.2% share in 2016.
- Consumers’ purchasing patterns remain unchanged in the Singaporean Spirits sector
- Martell accounts for the leading share in the Singaporean Spirits sector

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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