Tactile and Dimensional Printing: Global Markets to 2022
- October 2017 •
- 179 pages •
- Report ID: 5200526
• The global market for tactile printing reached nearly $1.1 billion in 2016. This market is estimated to reach $1.9 billion in 2022 from $1.2 billion in 2017 at a compound annual growth rate (CAGR) of 10.3% for 2017-2022.
• The market for packaging and labels is expected to grow from $963 million in 2017 to $1.6 billion in 2022 at a CAGR of 10.8% from 2017 through 2022.
• The market for security and accessibility is expected to grow from $220.1 million in 2017 to $320.1 million in 2022 at a CAGR of 7.8% from 2017 through 2022.
Chapter 1: Introduction
Study Goals and Objectives
This study provides a review of the global markets and technologies for tactile/dimensional printing technologies at the regional level, along with additional breakdowns for select relevant national-level markets. It seeks to quantify and assess markets and market growth potential for tactile/dimensional printing technologies based on available data and anticipated trends in global and regional market development, in light of new technology developments, developing markets and end users.
More specifically, the study includes the following objectives:
• Summarize recent tactile/dimensional printing markets and emerging trends that weigh on market valuations and futures.
• Evaluate the existing tactile/dimensional printing industry, focusing on manufacturers that serve the major categories of tactile/dimensional printing described below.
• Assess market potential for tactile/dimensional printing technologies over a five-year period from 2017 through 2022.
Reasons for Doing This Study
BCC Research’s goal in conducting this study is to assess and describe the current status of the global market for tactile printing technologies, as well as to assess the potential growth of this industry.
More specifically, the study’s objectives are:
• To summarize existing tactile printing technologies and promising technologies under development.
• To evaluate the existing tactile products industry, with a focus on producers of each major viable technology category.
• To summarize historic markets for tactile printing during 2015 and 2016.
• To assess market potential for market development in tactile printing over a five-year period from 2017 through 2022.
• To provide regional market breakdowns with select subrgional breakdowns for countries with growing demand for tactile printing, as well as market demand.
Scope of Report
This report considers commercial- and industrial-scale tactile printing equipment, as relevant to applications that include printing of packages, labels, currency, security documents and accessibility for the blind and visually impaired, including both braille and tactile graphics. For a detailed list of segments and breakdowns included in the scope of this report, please refer to the bullet lists below, near the end of this chapter.
This report reviews and considers relevant and applicable technologies, references regulations to the extent that they drive or interfere with tactile printing market development, summarizes market developments, identifies industry trends and their influence on markets, provides a summary of relevant industry organizations and their function, provides a detailed patent analysis and provides insights and key information to support business- and investment-related strategy decisions. Note that this report does not consider small-scale consumer products such as handheld or manual embossing presses. Estimated values used are based on manufacturers’ total revenues. Projected and forecasted revenue values are in constant U.S. dollars, unadjusted for inflation.
Both primary and secondary research methodologies were used in the preparation of this study. Background information, including reviews of tactile printing technologies, systems and industry elements, research and development (R&D), commercialization progress and critical or technological reviews, were collected from industry sources globally. Economic indicators, including productivity, industry-specific economic trends and larger-scale geopolitical and economic trends (e.g., economic transitions and recovery, etc.), were also reviewed based on available government and industry sources. Marketing and distribution trends were also considered. Specific citations and references are provided throughout this report as needed to support this study.
BCC Research’s research of present and historic market trends was conducted primarily via data/information collection and assembly efforts completed in support of this study, founded in personal or email-based interviews, as well as applicable information available to the analyst, based on his past and ongoing work in the industry. Other sources include internet research, as well as reliance upon available governmental and industry data. Internal company data and annual documentation of sales relevant to a particular tactile printing-related technology or system, of group of technologies, were also reviewed to prepare market assessments.
Research Information Sources
• Overview, including history and technology information: Scientific, government and industry research; secondary.
• Regulations and regulatory structure: Government documents, interviews; primary and secondary.
• Unit sales and cos
• Market trends and drivers: Industry interviews and published documentation; primary and secondary.
• Major companies and company profiles: Industry interviews and published documentation; primary and secondary.
• Market assessment and projections: Industry interviews, government and NGO documents, data and news services, BCC Research calculations; primary and secondary.
• Patent analysis: Approved and submitted patents; secondary.
This study reviews tactile/dimensional printing technologies and their key end uses/applications, along with relevant market and production information, technological descriptions and issues, applications and market factors, as well as market potential. It gives an overview of relevant standards and regulations that bear on major global markets and technology development.
This study will be of interest to current and potential suppliers of tactile or dimensional printing systems, those involved in the tactile/dimensional printing supply chain and manufacturers of replacement equipment and consumables who rely on operation of tactile/dimensional printing equipment to drive demand for their products.
Other parties for which this report will be beneficial include entrepreneurs and entrepreneurial companies interested in entering or expanding into the tactile/dimensional printing sector, and print or embossing system developers looking to develop new materials or bring emerging materials to market. It will also be of interest to corporate planners and strategists, industry R&D strategists, printing industry groups and other public- and private-sector interest groups and market analysts.
Market sizes, installed capacity figures and annual installations were calculated based upon data obtained from surveyed parties. In cases when data were not available, estimates were made based on available data from other countries, available information on national tactile printing drivers, the degree of presence of print shops providing tactile services, status of regulations providing benefit or services to the blind and visually impaired, national-level economic trends, existing regulations and other factors relevant to tactile/dimensional printing in a given country or region.
Additionally, when possible, the data provided in this report were compared with other industry data to ensure relevance, applicability and accuracy. Based on the results of these surveys and research, BCC Research analyzed the potential applications for each technology and then forecast remaining 2017 sales, and projected sales through 2022. All market values shown are at the manufacturer level of the supply chain. Market projections have been corrected for inflation, and are based on the value of 2017 U.S. dollars.
The data, market information and industry insights presented are intended to provide a holistic overview of all major markets for tactile/dimensional printing. The market analysis provided in this report is based on a variety of data sources. These include the most recent corporate, industry and government data on tactile printing equipment production, sales, imports and exports; manufacturing and productivity data used to help gauge historic and anticipated future market growth; results and data generated by recent and ongoing R&D efforts aimed at identifying new and developing niches for certain tactile/dimensional print applications, as well as potential for associated growth in sales and market value.
R&D of new tactile printing techniques is a key consideration for future market development within the industry. Emerging systems that may become commercially viable within the next five years are summarized but are not included in the market assessment of this report. BCC Research analyzes each major viable tactile/dimensional printing category, as shown below, determines its current market status, examines its impact on future markets and presents forecasts of growth over the next five years. Technological issues, including the latest trends, are assessed and discussed, as are the current and likely regulatory environments in support of this industry. Sales of tactile printing equipment into relevant end user categories are also considered.
BCC Research analyzes the tactile/dimensional printing industry on a global basis in terms of production and unit sales (and sales value) of the systems. BCC Research also examines R&D, which ultimately provides support to long-term growth in tactile/dimensional printing markets, as relevant through 2022.
This study provides market breakdowns for the following technologies:
• Gravure printing.
• Flexographic (flexo) printing.
• Screen printing.
• Inkjet printing (ultraviolet).
• Tactile printing for packages.
• Tactile printing for labels.
• Tactile printing for currency and security.
• Tactile printing for accessibility for the blind and visually impaired.
In this report, the geographic regions considered for market analysis include, and only include:
• Rest of Europe.
China. India. Japan. South Korea. Rest of Asia.
Tactile Printing, by Technology
Tactile Printing, by Application
Currency and Security
Accessibility for the Visually Impaired
Chapter 2: Summary and Highlights
Conflicting trends in the global printing industry underscore a market with strong opportunities for moderate and even strong growth in select opportunity segments, while enduring contraction in longstanding traditional print markets.
Tactile (also dimensional) print markets maintain a unique position in the industry, in that they operate explicitly within the printing industry’s key growth applications: package printing, label making, security and secure documentation and accessibility for the visually impaired. The result is that, while global print equipment markets have staggered along with annual growth rates of around 2% to 4% overall, and traditional analog print markets have faltered, tactile printing is growing rapidly; in select subsegments and regions, the technology is even reaching doubledigit growth.
In addition to applications, several significant trends in today’s printing and underlying consumer markets are also driving interest and markets in tactile printing. In the global packaging industry, packaging in developed economies is becoming more diverse: case in point, the number of stock keeping units (SKUs) has been growing year over year, as marketers seek to diversify their product lines to appeal to an increasingly selective consumer base.
This is especially true in food, where most of the global packaging and label-making print markets lie. Packaging and labels represent the first experience that a consumer has with a given product. University-level research completed to date has shown, several times over, that unconventional, unique and out-of-the-ordinary packaging can grab a consumer’s attention. Tactile packaging and label elements fit this category well: high-cost embossing has been used for decades to generate tactile packaging effects.
Today, with the advent of ultraviolet (UV) inks and their incorporation into gravure, flexographic, screen and inkjet printing, the cost of adding tactile elements to packaging is dropping sharply. An increasingly robust market for UV inkjet printers, in particular, is contributing to these trends.
Other niche markets are also developing for tactile printing. Accessibility for the blind and visually impaired is a presently a key growth market. This segment is being driven by increasing activism on the part of the visually impaired, as they advocate for better accessibility measures, including tactile features on currency, identification, secure documents, prescription medications and various other applications. Tactile images, greatly facilitated by the use of UV printers, provide accessible graphics. Tactile elements also enhance the security of banknotes, as well as identification cards and other important documents, helping to provide difficult-to-replicate security features for those end products.
The result of these developments is a market that is ripe for growth, and that is expected to advance rapidly in the coming years, substantially outpacing market growth in the printing market as a whole. Case in point, as shown in the table and figure below, the global tactile printing market will have grown from nearly $1.1 billion in 2016 to almost $1.2 billion in 2017.
By 2022, global markets will reach $1.9 billion, equivalent to a 2017 through 2022 compound annual growth rate (CAGR) of 10.3%. Packaging and label printing will comprise the majority of the market, and will grow at an accelerated rate in comparison with security and accessibility applications.
BCC Research’s detailed market analysis on tactile printing provides market breakdowns by region (North America, Europe, Asia), country (U.S., Canada, U.K., Germany, France, Italy, Rest of Europe, China, Japan, South Korea, India, Rest of Asia), technology (gravure printing, flexographic printing, screen printing, inkjet printing and embossing) and application (packaging, labels, security and currency, and accessibility for the blind — note that these are broken into four individual categories, rather than combined as shown in the summary table below).
BCC Research’s analysis also provides expert review of current printing industry trends, as relevant to tactile printing, reviews and considers the effects of these trends on markets and market growth, provides a review of approximately 50 individual companies involved in the industry, reviews the technologies applicable to tactile printing and provides a patent analysis that highlights research and development activities in the industry over the past 30 years.