01100101: The increasing prominence of mobile technology may threaten industry growthAbstractOperating Systems & Productivity Software Publishing in the US
With increasing penetration of the internet making computer products a more ubiquitous feature of daily life, the Operating Systems and Productivity Software Publishing industry has experienced healthy growth over the five years to 2017. Industry revenue is highly correlated with sales of new computers. Over the five years to 2017, the industry expanded as sales to both consumers and businesses increased. Strong corporate profit and increasing disposable income continued to drive computer and software sales. Software is an ever-evolving product, with updates and new releases consistently stimulating demand for industry products. Moreover, high corporate profit will drive investment in computers and productivity software over the five years to 2022, directly benefiting the industry. Despite these positive signs, the industry will be slightly threatened by the increasing prominence of mobile technology (operating systems for mobile devices are not included in industry products) and free productivity software.
Companies in this industry develop and publish operating systems and productivity software for computers and servers. An operating system is the interface with which computer users interact; productivity software includes basic applications, such as word processors, spreadsheets and slideshow creation tools. Companies may also generate revenue from tech support and software resales. This industry does not include computer hardware manufacturing or mobile phone operating system publishing.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.