Country Profile: Ice Cream Sector in the Czech Republic

Country Profile: Ice Cream Sector in the Czech Republic

  • October 2017 •
  • 83 pages •
  • Report ID: 5206740 •
  • Format: PDF
Country Profile: Ice Cream Sector in the Czech Republic

Summary
Czech Republic Ice Cream sector accounted for a volume share of 0.33% of the global market and 3.07% of the regional (Eastern Europe) market in 2016. The sector is forecast to grow at a CAGR of 5% during 2016-2021. Increasing disposable income, growing consumer demand for high quality products and innovation in terms of flavours and ingredients used are the key growth drivers for the Ice Cream sector in the Czech Republic. Per capita consumption of Ice Cream products stood at 6.3kg, which is high when compared to the global and Eastern Europe levels of 4kg and 6.1kg, respectively, in 2016.

The consumption of Ice Cream is high among the female population in the Czech Republic. It is also high amongst consumers who received Upper Secondary education. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for 48.6% share in 2016. Take-Home and Bulk Ice Cream was the largest by value sales in 2016. The Artisanal Ice Cream market is expected to record the fastest CAGR of 7+ %.

Food & Drinks Specialists account for a leading value share in the distribution of Ice Cream products in the Czech Republic. In 2016, it held a share of 51.6%, followed by On-trade transactions. Paper & Board is the most commonly used packaging material in the Czech Republic Ice Cream sector. In 2016, it accounted for a volume share of 39.7%, followed by Flexible Packaging and Rigid Plastics.

Artisanal Producers lead the Czech Republic Ice Cream sector in value terms, with 12.3% share. The top five brands in the sector accounted for a 35.1% value share.

The report "Country Profile: Ice Cream Sector in the Czech Republic", provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube..

Companies mentioned in this report: Unilever, Eismann Tiefkuhl Heimservice, BidVest Group, General Mills, Inc., Mars, Incorporated, Tipafrost a.s, Pinko Company Inc. , Nestle

Scope
- The per capita consumption of Ice Cream is higher in the Czech Republic compared to the global and regional levels
- The Artisanal Ice Cream market is forecast to register the fastest growth during 2016-2021
- Food & Drinks Specialists account for the leading share in the distribution of Ice Cream products in the Czech Republic
- The Take-Home and Bulk Ice Cream market leads the Czech Republic Ice Cream Sector in Health & Wellness claims
- Paper & Board is the most commonly used package material in the Czech Republlic Ice Cream sector

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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