Country Profile: Ice Cream Sector in Portugal

Country Profile: Ice Cream Sector in Portugal

  • October 2017 •
  • 88 pages •
  • Report ID: 5206747
Country Profile: Ice Cream Sector in Portugal

Portuguese Ice Cream sector accounted for a volume share of 0.31% of the global market and 2% of the regional (Western Europe) market in 2016. The sector is forecast to grow at a CAGR of 4.3% during 2016-2021. Reviving economy, increasing consumer spending, and the introduction of healthier variants of Ice Cream are driving the Portuguese Ice Cream sector. Per capita consumption of Ice Cream products stood at 6.17kg, which is high when compared to the global level (3.96kg), but lower than that of Western Europe sector (7.88kg) in 2016.

The consumption of Ice Cream is high among the female population in Portugal. Moreover, consumption is particularly high amongst those consumers who received Primary education. In terms of consumption by age group, Older Consumers accounted for a leading share of 32% in 2016. Take-Home and Bulk Ice Cream’ was the largest by value sales in 2016. The Artisanal Ice Cream and ‘Impulse Ice Cream - Single Serve’ markets are expected to register growth at a CAGR of 4+%.

Hypermarkets & Supermarkets accounted for the leading share of 41.2% in the distribution of Ice Cream products in Portugal, in 2016. It was followed by On-trade transactions Convenience Stores and Food & Drinks Specialists. Flexible Packaging was the most commonly used package material in the Portuguese Ice Cream sector with a share of 70.8% in 2016. It was followed by Paper & Board and Rigid Plastics.

Magnum led the sector in value terms with a share of 12.5% in 2016. It was followed by Cornetto and Artisanal Producers.

The report "Country Profile: Ice Cream Sector in Portugal", provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Artisanal Producers, General , ills, Inc., Grupo Kalise Menorquina, S.A., Mars, Incorporated, Unilever, Dunkin` Donuts

- The Ice Cream sector in Portugal is forecast to grow at 4.3% CAGR in value terms during 2016-2021
- The ’Take-Home and Bulk Ice Cream’ market is forecast to register the fastest growth during 2016-2021
- Hypermarkets & Supermarkets account for the leading share in the distribution of Ice Cream products in Portugal
- Magnum lead the Portuguese Ice Cream sector in both value and volume terms
- Flexible Packaging is the most commonly used package material in the Portuguese Ice Cream sector

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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