Country Profile: Hot Drinks Sector in Belgium

Country Profile: Hot Drinks Sector in Belgium

  • October 2017 •
  • 76 pages •
  • Report ID: 5206763 •
  • Format: PDF
Country Profile: Hot Drinks Sector in Belgium

Summary
Belgian Hot Drinks Sector accounted for a volume share of just over half a percent of the global market and around 3% of the regional (Western Europe) market in 2016. The sector was valued at over 1 Billion in 2016 and is forecast to grow at a CAGR of close to 5% during 2016-2021. Growth in the sector is driven by increasingly established coffee culture in the country, and growing a popularity of green and herbal tea among the health conscious consumers. Per capita consumption of Hot Drinks products stood at around 6 kg, which is higher when compared to the global and Western Europe levels.

Hot Coffee was the largest category with value sales of close to US 1 Billion in 2016. The market is expected to grow at a CAGR of 5% during the forecast period (2016-2021), while Hot Tea and Other Hot Drinks are expected to record CAGRs of around 2% and 3% respectively.

Hypermarkets & Supermarkets is the leading channel for the distribution of Hot Drinks in Belgium. It accounted for almost 60% share in 2016, followed by Convenience Stores with a 16% share. On-trade transactions held almost 15% value share in the same year. Flexible Packaging is the most commonly used package material in the Belgian Hot Drinks Sector. In 2016, it accounted for a share of almost 70%, followed by Paper & Board and Rigid Plastics.

‘Douwe Egberts’ is the leading brand in the Belgian Hot Drinks Sector. It held a value share of above 9% in 2016, while the top five brands in the sector accounted for a combined share close to 40% in the same year. The consumption of Hot Drinks is high among the female population in Belgium. Moreover, consumption is particularly high among those consumers who received Tertiary education. In terms of consumption by age group, Older Consumers accounted for almost 40% share in 2016.

The report "Country Profile: Hot Drinks Sector in Belgium", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Companies mentioned in this report: Douwe Egberts , Senseo , Nespresso, Jacqmotte, Nesquik, Nescafé, L’Or Espresso , Chat Norir , Carte Noire , Carat

Scope
- The Hot Drinks sector in Belgium is forecast to grow at 4.6% CAGR, in value terms, during 2016-2021
- Hot Coffee is the largest market in both value and volume terms in the Belgian Hot Drinks sector
- Hypermarkets & Supermarkets is the leading distribution channel for Hot Drinks in Belgium.
- ‘Douwe Egberts’ is the leading value brand in the Belgium Hot Drinks sector.
- Flexible Packaging is the most commonly used package material in the Belgian Hot Drinks Sector.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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