Axiron 2016 U.S. Promotional Audit Report

Axiron 2016 U.S. Promotional Audit Report

  • July 2017 •
  • 19 pages •
  • Report ID: 5210191 •
  • Format: PDF
The 5 Key Questions Addressed by this Report:
• How many physicians were reached by Axiron through personal promotion in 2016 and how does this compare to its peer set in the Hypogonadism markets?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Eli Lilly’s depth of coverage vary within key specialties (e.g., Urology and Endocrinology) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Axiron throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most detailed prescribers and top paid speakers for Axiron in 2016?

Data Sources and Methodology:
• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available – covering payments to more than 900,000 U.S. healthcare professionals.
• Over 3,900 paid interactions across 2,100 physicians made on behalf of Axiron were carefully examined to support our analysis. In addition, interaction data from 3 peer products (e.g. AndroGel, Aveed, and Testopel ) was leveraged to provide benchmarking and market insights.